Case study · 08
2024 · Web design & WordPress development
Anne Ross Creative
An image-first portfolio for a prop, set, and interior stylist.
- Year
- 2024
- Role
- Web design & WordPress development
- Stack
- WordPress · Elementor · Hello theme
- Status
- Live and in production
Selected views
The work, before the process.
Two representative views establish the range before the case study moves into the decisions behind them.
Lifestyle
A dedicated gallery carries the same visual rhythm across fashion, food, home, and location work.
Motion
A dedicated video grid adapts the portfolio system for moving-image work.
Before / after
From a theme-led gallery to a quieter frame.
The redesign replaces the former ePix portfolio shell with a restrained visual system, clearer disciplines, responsive navigation, and more direct paths to Anne’s biography, clients, and contact details.
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Project story
A quieter portfolio that lets the work establish the range.
I redesigned and rebuilt Anne Ross Creative around immediate access to Home & Garden, Lifestyle, Still Life, Sets, and Motion, with photography leading each route.
The design problem was navigation: five disciplines, plus biography, clients, and contact, had to stay findable without shrinking the photography into thumbnails or surrounding it with theme chrome.
01
AudienceVisitors often arrive looking for one kind of styling.
The opening gallery establishes Anne’s range immediately, while named disciplines lead visitors toward relevant work. Biography and client information stay available without taking priority over the images.
02
Content modelDifferent media need a consistent frame, not identical layouts.
Photography uses responsive masonry; Motion uses a dedicated video grid. Navigation and typography remain steady so Home & Garden, Lifestyle, Still Life, Sets, and Motion feel connected without being forced into the same display.
03
RedesignReplace the portfolio theme with a quieter system.
The rebuild moves from ePix and Visual Composer to Hello and Elementor, preserving WordPress management while reducing interface chrome and giving every gallery a reusable structure across desktop and mobile.
The build
A lightweight WordPress system built around visual work.
WordPress manages the galleries; Elementor and Hello provide the page system; Cloudflare supports delivery.
What I owned
- 01
Visual direction and responsive portfolio design
- 02
WordPress and Elementor implementation with reusable gallery pages
- 03
Content organization across Home & Garden, Lifestyle, Still Life, Sets, and Motion
- 04
Responsive navigation plus dedicated bio, client-list, and contact paths
Technology roles
Publishing & delivery
- WordPressPortfolio content and page management
- PHPTheme and WordPress runtime
- CloudflareEdge proxy and cached asset delivery
Experience
- ElementorReusable gallery, motion, and information pages
- CSSResponsive masonry, navigation, and visual restraint
- JavaScriptMenu and gallery interaction
System architecture
A WordPress portfolio organized around the work.
The site pairs a lightweight page system with visual category archives, keeping navigation steady while each discipline gets its own evolving gallery.
- Experience
Responsive three-column galleries with persistent desktop navigation
- Publishing
Elementor page system on the lightweight Hello theme
- Content
Home & Garden, Lifestyle, Still Life, Sets, Motion, bio, clients, and contact
- Delivery
Production WordPress site with Cloudflare edge caching
Selected screens
The system, seen in practice.
Readable views of the site and the system behind it.
Still Life
Product and tabletop compositions get a focused archive without changing the browsing model.
Sets
Campaign environments and studio-built scenes sit inside the same restrained gallery system.
Bio
A concise biography adds professional context without interrupting the image-first galleries.
Client List
A dedicated proof page separates client and photographer credits from the image-led galleries.
Contact
Direct phone and email paths turn the portfolio into a clear route for project inquiries.
Current status
Live and in productionThe redesigned portfolio is live on anneross.com, with current work organized across focused visual galleries.
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